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3 replies on “How has digital economy transformed the role of human resource personnel?”
The author mentioned the impact of AI on HR. In the future, human beings who need to think for less than 5 seconds will be replaced by artificial intelligence, and the efficiency will increase greatly. As an important part of enterprise management, human resources are also experiencing profound changes brought about by digitalization. The post-85s and post-90s have become the main body of the labor force, they pursue the value and meaning of work, and pursue the supremacy of experience. They are the aborigines of the Internet age. Their interaction with enterprises and HR requires the same Internet consumer-level experience as online shopping and social chat.
The drastic changes brought about by digital at work are also undergoing earth-shaking changes. More and more evaluations of enterprises are based on their relationships with employees, customers and society, and their value to society as a whole. Enterprises have begun to transform into “social enterprises”.
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Hi! As a Recruiter myself, I was interested by your point regarding the recruitment of the younger generation. We’re even beyond the “Millennials” stage now as we increasingly look to “Generation Z”, with 64% ranking career development as their top priority, and 32% seeing themselves within a supervisory role within the first five years of their career (https://recruiterbox.com/blog/3-things-companies-need-know-recruiting-generation-z). While recruiters need to be open to investigating new digital channels to attract talent, engaging and retaining candidates still relies heavily on people skills, including the ability to negotiate and persuade candidates into organisations for the long-term. For this reason, I don’t think the role of HR personnel will be reduced to “overseeing automated processes and digital systems” just yet, although as you rightly point out, they must be adept at using digital technology as a supporting tool. Skills must be developed, but the required qualities remain the same.
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